ELLE DECOR, Harper?s Bazaar, House Beautiful and Popular Mechanics to Offer Interactive Editions
NEW?YORK, June 27, 2012 -- With today?s launch of magazines on Google Play, Hearst Magazines, one of the world?s largest publishers of monthly magazines, announces that all 20 of its popular magazine brands are now available for purchase and reading on Android smartphones and tablets. Readers can buy single issues or annual subscriptions to Hearst titles such as Cosmopolitan, ELLE, Esquire, the newly launched HGTV Magazine and Marie Claire, and enjoy digital magazines in full-color with a clickable table of contents.
Hearst will offer single copies of select titles?Esquire, ELLE, Good Housekeeping, House Beautiful and Seventeen?at $0.99 for a limited time to celebrate the launch of its magazines on Google Play. Four Hearst magazines?ELLE DECOR, Harper?s Bazaar, House Beautiful and Popular Mechanics?will have interactive editions on Google Play, fully optimized for the tablet experience, with enhanced features such as video, tap-to-view large images and scrolling text. ELLE DECOR, Harper?s Bazaar and House Beautiful will make their interactive debuts on Google Play.
?We?re thrilled to be partnering with Google on the launch of magazines on Google Play and that we?ll have every one of our titles available, several of which will offer interactive features that really bring the pages to life,? said Chris Wilkes, VP of the Hearst App Lab. ?This development dovetails with our philosophy at Hearst to make our magazines available to consumers on every tablet and digital newsstand platform.?
Readers can buy new issues, back issues and subscriptions to customize their reading experiences on their Android tablets or phones. Purchased magazines will be stored and accessible in-the-cloud, meaning you can keep your magazine stacks organized and easily browsed in a digital carousel, then pick up and flip through them wherever you are using the Google Play Magazines mobile app for Android devices.
Hearst magazines are currently available on Google Play in the U.S.
About Hearst Magazines
Hearst Magazines is a unit of Hearst Corporation (www.hearst.com, @HearstCorp), one of the nation's largest diversified communications companies. Hearst Magazines is the largest publisher of monthly magazines in the U.S. (ABC 2011), reaching 82 million adults (Spring 2012 MRI) with its 20 titles. In addition, the company publishes more than 300 editions around the world. Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines? digital strategy, has more than 28 websites and 14 mobile sites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; MisQuinceMag.com; and RealBeauty.com.Hearst Magazines has published more than 150 applications and digital editions for the iPad, iPhone and iPod Touch, as well as the Droid platform. In addition, the company includes iCrossing, a global digital marketing agency.
Source: http://www.hearst.com/press-room/pr-20120627a.php
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